Join the Student Duke Club!


What benefits will I receive?
Membership benefits include more than just a free t-shirt! Becoming a member of the SDC shows your commitment to the advancement of JMU Athletics. Through your donation, you will receive the the following benefits:

About the SDC

Mission Statement

To encourage and lead the student body in attendance at Athletics events, develop donors for the JMU Duke Club, promote school spirit by showing what it means to bleed purple and show support of the JMU Student-Athletes.

Membership & Duke Club Giving

The Student Duke Club also provides the opportunity for students to earn points toward membership in the Duke Club before they graduate!  As an alumni you will have a head start on your Duke Club Priority to use for ticket and parking benefits at athletic events.


The JMU Student Duke Club (SDC) began in 2000 as the student booster organization in affiliation with the James Madison University Duke Club. It is a non-profit organization and acts as a chapter of the Duke Club, dedicated to supporting student-athlete scholarships and the general operating budget. The SDC is now the largest student organization on campus and makes one of the largest annual gifts to the Duke Club each year.


What is the SDC up to?

Drive for 25
This is our 2 year strategic marketing plan to reach our goal of 2,500 members by the end of 2015. Here are some of our current initiatives you can get involved with:

  • 5 for 25: This is the SDC referral program. When you get your friends and classmates to become members of the SDC, they can enter your name and JACard number. If you get five friends to list you as their referrer, you will earn a $25 gift card to a local retail partner.

SDC Tuesdays: Every Tuesday for the 2014 Spring semester from 10:00 a.m. - 2:00 p.m., we will be hanging out at various locations on-campus. We will have shirts, games for prizes, food, sign-ups and information for upcoming events.

Basketball Raffles: We will be raffling off a $50 gift card at future basketball games to students standing in the Electric Zoo sections on the floor. 

Social Media Contest: To engage our fellow students on social media, we will be holding contests for different prizes, so get your Instagram ready!


Electric Zoo

The Electric Zoo is the name of the student sections at JMU basketball games, as well as the name of the Student Duke Club basketball rewards program. What began in the early 80's as one of the most rowdy fan bases in the nation has been reborn on JMU's campus as an all out movement. As a member of the Student Duke Club, you will receive points to be redeemed for prizes for attending men's and women's basketball games. Current prizes include:

4 Points - Electric Zoo T-Shirt

8 Points - JMU Basketball Jersey

8+ Points - Name entered into raffle for more prizes

12 Points - Catered lunch with Head Coaches Matt Brady and Kenny Brooks

Join the Student Duke Club today and become a part of the movement! Tradition. Electrified.

Proud Sponsors of the Student Duke Club