DUKES REPRESENT is a sportsmanship awareness program designed to promote top notch fan conduct at James Madison University athletic events. At JMU we take pride in representing ourselves, our fans, our alumni and our alma mater with the highest levels of class and dignity.

We encourage our fans to be ambassadors of JMU in all athletic venues, both home and away. Disrespectful conduct results in a game day environment that is less enjoyable for a majority of the fans at the event.

While the extremes of this unwanted behavior are not commonplace at JMU athletic events, we are all responsible to join together as a team to represent JMU as a high class institution. We encourage all Dukes fans to Be Loud ... Be Proud ... Be Considerate.