James Madison Athletics and Front Row Marketing Selects Phizzle to Provide Digital Marketing Solutions to Enhance the Fan Experience
Industry's Leader in Mobile and Digital Marketing for Sports to Enhance Corporate Brand Presence among Coveted Collegiate Demographics
SAN FRANCISCO, Calif.: - September 25, 2012 -- Phizzle Inc., a leading technology provider of advanced mobile marketing products and digital advertising solutions, today announced an agreement with James Madison Athletics to power its digital marketing campaigns designed to foster closer relationships with their fan base and increase revenue streams for collegiate sponsorships. Front Row Marketing Services, the multi-media rights holder for James Madison Athletics and one of the world's largest and fastest-growing sports and entertainment marketing firms, assisted in the negotiation of the agreement. The comprehensive mobile marketing campaigns, designed exclusively to drive loyalty and engagement with the collegiate audience, involves in-stadium fan engagement, score and stats alerts as well as social media integration.
Phizzle's proprietary technology, Broadcaster iXTM produces real-time, interactive HD graphics for James Madison home games, enabling fans to interact with the team and corporate sponsors via their wireless devices on the stadium's scoreboard. Phizzle's digital marketing solutions connect brands to fans and helps corporations leverage their sponsorship investments to generate brand exposure, collect valuable customer insights and encourage fan engagement. Making mobile an instrumental aspect of the live event experience, Phizzle will be working with James Madison Athletics to provide data-driven tools to engage JMU's sports fans across multiple communication channels.
Phizzle has successfully implemented similar strategies for high schools and a myriad of professional sports organizations including some of the largest entertainment venues like Madison Square Garden. This partnership will mark the debut of Phizzle's platform in the collegiate sports arena, reinforcing its position as the leader in mobile and digital marketing technology for the sports and entertainment industry.
"Now that so many fans utilize mobile devices to consume football and other spectator sports, we believe there is an opportunity for our corporate sponsors to reach lucrative demographics through advertising and marketing campaigns directed at the mobile consumer," stated Keith Bradshaw, Director of Corporate Partnerships at James Madison University and the on-site representative for Front Row Marketing. "We are committed to making Bridgeforth Stadium one of the premiere football venues in collegiate sports and by integrating Phizzle's state-of-the-arts technology into the stadium, we are engaging with our fans through mobile devices, while simultaneously receiving relevant statistical information which will enable our sponsors to leverage their association with all of the sports within James Madison Athletics. Part of Front Row's initiative for our properties is to generate additional revenue streams through innovative platforms at the property level and this partnership with Phizzle accomplishes that."
"We are excited to partner with James Madison Athletics," said Ben Davis, Chief Executive Officer of Phizzle. "Our digital marketing solutions are designed to meet the demands of today's collegiate sports' brands. Phizzle is providing JMU with both the opportunity to implement a suite of emerging technology solutions into their marketing efforts that are integrated with statistical data, and a results-driven platform designed to deliver deeper fan loyalty and increased advertising revenue."
Phizzle, Inc. is a leading technology provider of advanced mobile marketing products and digital advertising solutions. Phizzle redefines how brands effectively use digital and mobile marketing tools to deliver revenue and results. Serving as a mobile channel for brands to navigate through the digital landscape, Phizzle enables clients and partners to deploy targeted mobile campaigns delivering real-time results and creates new inventory to drive sponsorship revenue. For more information about Phizzle, please visit us at http://www.phizzle.com or call 877-744-9953 or text "Phizzle" to 74499. Join our Facebook community at https://www.facebook.com/phizzleinc or follow us on Twitter @phizzle.
VP, Marketing Communications
About Front Row Marketing Services:
Front Row Marketing Services®, a Comcast-Spectacor subsidiary headquartered in Philadelphia, Pennsylvania, and its sister company Front Row Analytics®, a proprietary sponsorship evaluation company, operate on a global to local platform in sports, entertainment, stadia, venues, consumer engagement and municipalities with divisions in the specific practices of College Rights, Municipal Rights, Digital Film and TV Rights, Venue and Team Rights and Social Media. We are a collection of veteran sports and entertainment executives operating on four continents with offices in 35+ cities whose portfolio of clients, present and past, stretches from professional sports teams in the NFL (Seattle Seahawks, Philadelphia Eagles, Houston Texans), MLB (Pittsburgh Pirates, Kansas City Royals), NHL (Philadelphia Flyers), NBA (Philadelphia 76ers, Orlando Magic, New Jersey Nets, Detroit Pistons), MLS (Seattle Sounders, Philadelphia Union), and AHL (Abbotsford Heat, Portland Pirates, Adirondack Phantoms, Hershey Bears); to venues (Wells Fargo Center, XFINITY Live! Philadelphia, The Greek Theatre, Singapore Sports Hub, Iowa Events Center, Budweiser Events Center, Miami Beach Convention Center, Rose Garden); to motorsports (Sam Schmidt Motorsports, Pocono Raceway, Dover Motorsports); to golf (PGA, LPGA); and to college (Temple University, University of South Carolina, Saint Cloud State University, Drexel University, James Madison University, Colonial Athletic Association). More information can be found at http://www.frontrow-marketing.com and http://www.comcast-spectacor.com.
Front Row Marketing Services