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Duke Club Announces Benefit Changes For 2013
Courtesy:JMUSports.com Release:07/05/2012

HARRISONBURG, Va. - The James Madison University Duke Club, the official fundraising arm of the JMU Athletics, announced benefit changes starting for the 2013 football season. Included in the changes will be a re-parking program for all donor lots as well as an increase in giving level required for access to football hospitality.

Following 12 months of review, the Duke Club will institute an annual re-parking program in 2013 for all donor lots. "We began this process with three primary goals," Associate Athletics Director for Development Brian Frerking said. "We wanted to provide mobility for our donors, maintain the integrity of our Priority Points system, and raise more funds to support our teams and student-athletes.  After thorough review of our operations, our peers, and discussions with our Duke Club Board and focus groups, we feel confident this plan addresses each goal."

The Duke Club encourages all donors to review the new system thoroughly. The goals, guidelines, and details of the plans are as follows:

1. Provide opportunities for donors who want to move or access alternative parking.
2. Maintain integrity of the Priority Points system, as it relates to accessibility of donor benefits.
3. Develop a plan beneficial for Duke Club fundraising goals.

1. JMU Athletics will begin annual re-parking starting with the 2013 football season.
2. G-Lot and P-Lot will become assigned space lots in 2013.
3. Assigned spaces will be selected by donor based on giving level and Priority Points.

4. A donor will receive a "Re-Parking Exemption" by donating at a Duke Cub level above the required amount for their current lot.

5. A donor may only use the "Re-Parking Exemption" to retain their EXACT spot.  All requests to move will be handled as part of the re-parking process.
6. For reserved lots (Champions Deck, Godwin Field, Hanson Field, G-Lot, and P-Lot), donors that qualify for the same lot may park together. The individual with the lowest priority determines the location for the whole group.
7. This parking plan only pertains to football.  Men's and women's basketball parking processes are unaffected.

2013 Required Level
Re-Parking Exemption
Godwin Field
Champions Deck
Hanson Field

These changes will be implemented starting with the 2013 football season. Football parking for 2012 will not be affected. There will be a detailed explanation of the parking system included in the 2012 football season ticket package and the 2013 season ticket renewal.

Football Hospitality Level will be set at $1,500 in 2013

The Downtown Dining Alliance (DDA) Hospitality Tent, which provides complimentary food and beverage to Duke Club members at home football games, will be accessible to donors at the Bluestone Level ($1,500) and above beginning in 2013. Since 2009, the tent has required a Gold Level ($1,000) gift for access.  The increase reflects a growing number of Duke Club members accessing the tent.  Last year, the DDA served an average of 826 attendees per game.

"In the last three years, our per-game attendance in the tent has grown roughly 60%," Director of the Annual Fund Brian Powell stated.  "We have nearly 1,000 more season tickets that qualify for access than we did in 2009. When you couple that fact with the outstanding quality the Downtown Dining Alliance has provided, there are now a lot more people coming.  We are maxed out on room for patrons."

In recent years, the Duke Club has relocated the tent and added more tent space to help alleviate the need for space.  Even after the increase in access level, the number of season tickets with ability to enter the tent will be close to maximizing what is available.

"This increase effectively returns us to 2010 access numbers," Powell pointed out.  "Even then, we were serving 750 donors per game.  We have to make this change in order to providesufficient space and excellent service to our donors."

Men's and women's basketball hospitality will be unaffected for the 2012-13 and 2013-14 seasons.

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